LinkShare Doubles Number of Brands Signed YoY for Search Marketing Services ...
NEW YORK--( BUSINESS WIRE )--LinkShare today announced in the first half of 2011 it has doubled the number of signed brands for its search marketing division compared to the full year 2010. The company attributes its success to a three-pronged approach offering a balanced dedication to client services, advanced technology and expert-level strategy.
New brands signed in 2011 include: HMX Group , Nautica & Kipling , Samsonite , and Kellwood .
The company reported current client performance has also been a key factor in winning new business. First quarter year-over-year performance for current clients delivered an average reduction in cost-per-click fees (CPCs) of more than three percent with an average increase in sales of 26 percent.
“LinkShare's team has dramatically increased our results in pay-per-click search. Not only is our account performing at a level previously unseen, but it is managed by a team that is second to none,” said Cathleen Jacobson, divisional vice president, media buying, Bon-Ton. “Their dedication to my business and our needs is exemplary.”
LinkShare’s search marketing platform uses technology from Kenshoo, a leading software provider for search engine marketing. This partnership has enabled LinkShare to offer advanced campaign management tools and bid algorithms that can ensure ads appear in the most profitable position on the most profitable search engines for the most profitable keywords.
LinkShare’s certified experts also work closely with account teams from leading search engines to optimize client campaigns according to the latest changes, enhancements, and new features available in each search engine.
As advertisers strive to reach their year-end objectives, LinkShare’s search marketing division is helping them profitably expand into new search marketing channels such as Display, Retargeting, YouTube, Facebook, and LinkedIn.
“For the past three years, our search marketing client list has grown significantly,” said Amy Solomon, vice president of client development, LinkShare. “Our approach to managing search marketing investments helps advertisers stay on top of trends while maximizing every search marketing dollar by lowering cost-per-click while increasing sales.
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This Week's Question What economic metric do you watch for your business? Gene Marks owns the Marks Group, a Bala Cynwyd, Pa., consulting firm that helps clients with customer relationship management. You can follow him on Twitter.
LinkShare has been providing paid search management (pay-per-click or PPC) and consulting services since 2004. “Our search marketing specialists are certified experts and understand the latest search marketing trends, channels and techniques that drive
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you search for gay related keywords. About The Author: Barry Schwartz is 's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
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MediaWhiz Ranks #11 in Best SEO Companies for June 2011
MediaWhiz has created a new online and offline tracking feature, a proprietary platform capable of tracking search data to the minutest keyword. The platform is unique to Organic SEO because it can track every phone call and web order to tens of thousands of individual keywords and optimize bidding in virtually real-time. This is the latest feature from MediaWhiz’s Paid and Organic Search divisions. MediaWhiz generates a 200-500% increase in traffic for the typical Organic Search client and significant improvements in keyword rankings. With hundreds of advertisers all competing for the same ten to twenty spots on Google, Yahoo and the other search engines, the world of Organic Search (a.k.a. Natural Search, Search Engine Optimization or SEO can be a daunting place. Since 2001, the foundation of their signature approach is based on the Program of Continuous Improvement – a consultative process of refinement in which they continually analyze and optimize each aspect of a campaign, from media and target audience to creative and lead management, to help deliver more effective, profitable results each time the campaign of their clients runs. The company’s proven track record of success and their continued drive for excellence has earned MediaWhiz the ranking as the #11 Best Online Marketing Companies . topseos.com has been ranking the best internet marketing service providers since 2002. As the independent authority on search vendors they have connected thousands of businesses with internet marketing firms that have provided top notch services. Over 50,000 visitors connect with topseos.com every month in search of the best. In addition to the rankings of the best internet marketing service providers, visitors to the site can find information on the latest changes within the SEO services industry.
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