Nike courts controversy, publicity with drug-themed skater shirts

An Oregon anti-drug group has joined the mayor of Boston in calling out Nike for selling T-shirts stamped with "Dope" and "Get High."

"The message is a broad wink at drug use," said Tom Parker, communications manager for the Oregon Partnership , a nonprofit group that fights substance abuse. "Somebody was thinking, 'We want to be edgy and be in with what the kids are doing,' and they just stepped over the line."

The outcry is reminiscent of public response to other Nike advertising campaigns in the past 20 years -- controversies that ultimately led to more publicity for the company.

The T-shirts are part of the Nike 6.0 campaign launched earlier this month on behalf of the tiny segment of the Washington County-based company's business devoted to skateboarders, snowboarders, skiers, surfers and BMX bikers.

One T-shirt depicts a fallen prescription medicine bottle with the word, "DOPE." Instead of pills, however, the oval shapes of skateboards and snowboards appear to be tumbling out. Dope is an approving term in the skateboarding realm.

The T-shirt is one of three that drew the ire of Boston Mayor Thomas M. Menino after he saw them displayed in the windows of a Niketown store in his city.

"What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," he told The Boston Herald newspaper.

Menino called for the store to remove the window display. The mayor, the newspaper noted, wears Reebok sneakers, the Adidas-owned subsidiary based just outside of Boston.

Another T-shirt features "GET HIGH" above a Swoosh symbol and a third uses an expletive to dismiss the effects of gravity.

"These T-shirts are part of an action sports campaign, featuring marquee athletes using commonly used and accepted expressions for performance at the highest level of their sport, be it surfing, skateboarding or BMX," Nike spokeswoman Erin Dobson said in a written statement. "Nike does not condone the use of banned or illegal substances."

Regarding the pill bottle, Dobson added, "This is about sport and being authentic to action sports. The graphic shows skateboards and surfboards. There is no better adrenalin rush than catching a wave or landing a trick."

The T-shirts are being sold at Nike stores globally and the Nike 6.0 website.

Skateboard Theme Accessories - News


Around town: A film and food event at MOCA

Each four weeks, the workshop has been focusing on a different theme. The first showcased graffiti art, the second looked at skateboarding, and from mid-June to mid-July the theme is food. On July 14 at 7 pm, the module, dubbed “The Hunger,” will



Rome World Cup of Skateboarding begins June 30th in Italy
Rome World Cup of Skateboarding begins June 30th in Italy

This year's theme, "THE SPOT Paradise" is in direct opposition of last year's "Inferno" theme. I am told that because of the theme, skateboarding fans may expect a heavenly experience. For those not familiar with the World Cup of Skateboarding,



Nike courts controversy, publicity with drug-themed skater shirts
Nike courts controversy, publicity with drug-themed skater shirts

One T-shirt depicts a fallen prescription medicine bottle with the word, "DOPE." Instead of pills, however, the oval shapes of skateboards and snowboards appear to be tumbling out. Dope is an approving term in the skateboarding realm.



Around town in East County

Skate clinic: 4 to 6 pm or 6 to 8 pm every Wednesday at Kennedy Skate Park, 1675 E. Madison Ave., El Cajon. Bring skateboard or roller blades and learn the sport at all levels. Cost is $8 per session. Must bring helmet, elbow pads, kneepads and park ID



Photo of Bruce Pettet, President and CEO of Collective Licensing International
Photo of Bruce Pettet, President and CEO of Collective Licensing International

The company was founded by Bill Mann, a footwear designer whose son had taken up skateboarding. Mann's son requested that his father craft a shoe to cater to skateboarder's needs - at the time, skateboarders were skating in regular sneakers or




Lego Sports Skateboard - Sports Activities

New Theme Park Adventures For 2010 In Orla

Orlando, the theme park capital of the world, continues to experience new growth as a number of Central Florida theme parks look to add exciting new attractions in 2010 and beyond.

 

Leading the charge in spring 2010 is the highly anticipated grand opening of The Wizarding World of Harry Potter at Universal’s Islands of Adventure theme park. As a result, families from around the world will be descending upon Orlando in search of the perfect theme park vacation getaway!

 

The popular Orlando theme park’s re-creation of Hogwarts, Hogsmeade™ Village and other iconic locations made famous by the Harry Potter series of movies, will truly bring the Potter fantasy to life and fans everywhere are eagerly awaiting their opportunity to be part of the wizardry.

 

From the towering spires of Hogwarts Castle to some of the most recognizable shops of Hogsmeade Village, this new Harry Potter environment offers something for everyone, including thrilling rides like Dragon Challenge, Harry Potter and the Forbidden Journey and Flight of the Hippogriff.

 

Harry Potter isn’t the only excitement at Universal Studios Resort. The resort’s other major theme park, Universal Studios® Florida, recently opened up its newest roller coaster adventure, Hollywood Rip Ride Rockit!

 

Situated at the very front of the park, Hollywood Rip Ride Rockit is among the most technologically advanced coasters in the world, offering a groundbreaking combination of audio, special effects engineering , on and off-board video and unique personalization. The result is a coaster experience like no other. You’ll reach top speeds of 65 mph, soar 17 stories above the ground and experience a record breaking loop – all while listening to your own hand-picked music. And with the entire experience recorded, this exceptional roller coaster ride can also become your very own high intensity music video!

 

Universal isn’t the only park in town with new adventures. SeaWorld® Orlando’s sister water park, Aquatica, is preparing to roll out its first new ride since the park’s inception.

 

The Omaka Rocka or “rocking river,” set to open in March, pits riders in two-seater tubes and sends them shooting through a set of three funnels designed to replicate the half-pipe experience of extreme sports with near vertical thrills normally associated with skateboarders and snowboarders.


Skateboard Theme Accessories - Bookshelf

Skateboarding Today and Tomorrow

Skateboarding Today and Tomorrow

... Missouri, and California currently have the skateboarding- themed roller coaster Tony ... Birdhouse makes decks, wheels, clothing, and accessories. ...

The Skateboarder's Journal - Lives on Board

The Skateboarder's Journal - Lives on Board

We met with principals and counselors. I never let go of the skateboard and eventually walked out ... various other rock 'n' roll and skate-themed art. ...

Orca Currents Resource Guide

Orca Currents Resource Guide

Create a crossword puzzle with clues incorporating a skateboard theme . Connecting to the Curriculum Writing and Creative Work 1 . ...

Skateboarding, space and the city, architecture and the body

Skateboarding, space and the city, architecture and the body

And some skateparks were undoubtedly designed more as theme-parks than places for skateboarding, and so relied on this kind of visualization of space; ...

The worlds of Back to the future, critical essays on the films

The worlds of Back to the future, critical essays on the films

The Consequent theme appears again in the skateboard chase scene with Biff. We hear it first when Marty is riding on the ersatz skateboard while holding on ...

Casual Information Directory


Skateboard Theme Room Decor - Decorating Ideas
Decorating ideas for a skateboard theme room. Bedding, room borders and wall art

Designing a Boy's Skateboard Bedroom | RafterTales | Home ...
For the boy who live the skater life there can be no other bedroom style than the Skater Theme! ... mentioned, the walls and accessories in a skateboard room can generally get a ...

Skateboard Themed Room Decor
Does your kid love all things skateboard related? Looking for the coolest skater decor for kids & teens? Deck out your kids room in high style with

Skateboard Room Decor & Bedding | Artistic Sensations
Trick out your skater dude's bedroom with the perfect skateboard decor. Find skateboard bedding, wall decals, art and more! Free shipping on orders over $150!

Select your skateboard according to tricks you want to ...
By Todd Martin Skateboarding is all the fun as it can help your body to remain in shape by burning up those extra calories and flab, that too without